WoolVisions Grows Globally with Merino Hybrid Popularity

Photo: Courtesy of CoolVisions

WoolVisions is expanding its international footprint as merino hybrids gain momentum in the apparel sector.

At Winter 2017 outdoor shows, WoolVisions by CoolVisions has gained recognition as a fabric blend that offers better performance compared to merino wool alone. WoolVisions fabrics are the only hybrid fabrics that blend merino wool with polypropylene, the best-insulating, lightest and driest of apparel fibers. Unlike standard merino wool garments, WoolVisions’ polypropylene feature provides inherent durability and long-lasting stain resistance to wearers.

This blend of CoolVisions dyeable polypropylene staple with merino wool is used by many brands, fabric manufacturers and spinners worldwide, including Backcountry, Hincapie, Mission Workshop and Mountain Hardwear. Outdoor enthusiasts also favor WoolVisions, since it is a merino wool blend with performance synthetics. The hybrid fabric is versatile enough to use in base layer brands and crossover pieces that transition wearers from “trail to town” seamlessly.

“WoolVisions is a really interesting blend with merino wool,” Global Merino president Jose Fernandez, said. “CoolVisions polypropylene fiber is thermally a better match for merino than other synthetics, resulting in fabrics with better hydrophobic performance.”

Fernandez’ recent collection knits CoolVisions polypropylene filament with WoolVisions merino/polypropylene staple, which places the polypropylene filament against the skin and keeps the wearer dry in various weather conditions.

For woven apparel including flannel shirts, dyeable WoolVisions provides moisture management and thermal qualities. Chia Her Industrial Group, a vertically-integrated Taiwanese dyer, spinner and weaver, said its WoolVisions woven plaids are comparable to cotton, since they are breathable, provide comfort and maintain body heat.

“The moment you wear it, you will feel instant warmth against the skin, said Stella Lee from Chia Her marketing group. “It is itch-free and can naturally regulate moisture while maintaining warmth.”

Further development of WoolVisions yarns is taking place at many global facilities, including the Schoeller Spinning Group in Austria, Peignage DuMortier in France, Südwolle in Germany and Patrick Yarns in the U.S. WoolVisions products will also be on display at Munich ISPO from Feb. 5 to 8.

“As CoolVisions polypropylene staple fiber is made in the U.S., we are particularly pleased that Patrick Yarns is offering a domestic product,” CoolVisions global sales and marketing manager Susan Lynn said. “With more top makers and spinners seeing the merits of WoolVisions, we are well on our way to introducing this unique product to a global audience.”


Recent News

Retail Roundup: Target Hits Snooze, Amazon and Warby Parker Test New Models

Print PDFPrint PDFWhen times are tough, companies are more willing to test new ideas and Target, Warby Parker and Amazon are pushing the boundaries of traditional retail. Target gets in bed with Casper After failed attempts at an acquisition, Target has instead invested in Casper...

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more

J.Crew to Get Cheaper as Drexler Admits to Missing the Mark

J.Crew has been shifting in its seat trying to adjust to a new normal of shrinking sales and growing debt, but nothing has quite yet paid off, so the company is cutting its prices.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more

Around the Web: Kid’s Apparel, Bankruptcy Comebacks and “Made in China’s” New Face

This week, consumers called for better children's apparel, retailers turned internally to remedy their financial woes and apparel incubators improved China's manufacturing sector.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more

Infographic: What do Consumers Really Think About Sustainability Anyway?

Whether and how much consumers care about sustainability may be an ongoing question the industry wants an answer for, but one thing that’s clear is that though some consumers do care, sustainability isn’t the first thing they think of.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more

Shuffle Board: Gymboree Taps Former Tilly’s Exec as CEO, J.C. Penney Hires New EVP, Wolford Creative Director Exits

Gymboree tapped former Tilly's executive Daniel Griesemer as its new CEO, JC Penney appointed Marci Grebstein as its new EVP and Wolford creative director Grit Seymour is leaving the company.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more