WGSN Unveils Color Themes for Autumn/Winter 2018-19

Print Friendly, PDF & Email
WGSN color trends A/W 2018-19
Photo credit: WGSN

WGSN is anticipating individuality, fantasy and heritage will dominate color themes for Autumn/Winter 2018-19.

On Thursday, the color authority held a A/W ’18-19 Color Trendtalk in New York, which emphasized key stories for coming season. According to WGSN, A/W ’18-19 will bring with it colors that foster unique expressions, alternative reality and vintage elements for both womenswear and menswear.

A/W ’18-19 Global Color

Four concrete color themes—The Thinker, Human Nature, Dark Wonder and Worldhood—will ground A/W ’18-19. Color will also highlight the individual’s apparel tastes, while sci-fi and nostalgia will update pre-existing hues.

[Read more about trends for spring/summer 18: Womenswear Trends Channel Versatility for Spring/Summer 2018]

The Thinker

While technology remains a core element of people’s lives, the library is becoming a hub of intellectual creativity and a place to escape from the modern world. Colors for A/W ’18-19 will resonate with library interiors, going back to preppy and more heritage-based hues, including rich browns, greens, neutrals and reds.

For womenswear, the rise of tailoring will play a crucial role with this color theme. Blues, soft yellows and tans will make up a majority of this apparel category, prioritizing intellectual consumers who love luxury. The Thinker theme has also led to pink becoming a popular color in menswear, as the apparel category becomes more paramount and expands into other unconventional hues.

Human Nature

Experiences are taking over consumers’ leisure time and that zest for adventure will highly influence A/W ’18-19 colors.

Hues in the Human Nature theme will be heavily pigmented and very rich. Red will be a key color, while yellow will take on a more amber tone and blues become more energetic. Colors overall in this theme will take consumers back to the elements, including beach landscapes and colorful outdoor scenery.

During the season, womenswear will take on a more “folk-like” appearance, with military greens, gold saffron and other harvest tones dominating the category. Menswear garments will also feature spice-like hues, including saffron, oak and orange.

Dark Wonder

Sci-fi and reality are coming together to shake up colors for the coming A/W ’18-19 season.

Colors will still be sophisticated and demonstrate a hint of experimentation. Inky tones will mix with brighter hues to create unique and unconventional colors. Rich purples, neon yellows and metallics will also take center stage for the season.

Womenswear will see galaxy-like colors, including silver and shiny green, while menswear will also experience similar hues with more focus on metallic bronze and copper tones.

Worldhood

Universal streetwear will also play a crucial part in A/W ’18-19 colors.

Culling inspiration from global neighborhoods, Worldhood is about people coming together to celebrate fashion. Streetwear is expected to feature more gritty hues, with cement tones taking center stage.

For womenswear, consumers can expect more gray and orange during the colder months, while bold yellows and tinted greens give way to a more retro-fun look for menswear.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register

Recent News

Thread Giant American & Efird Partners with CGS to Enhance Productivity

American & Efrid has formed a business alliance with CGS, a provider of business applications, enterprise learning and outsourcing services, to improve productivity, quality and employee motivation within A&E’s manufacturing operations.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more

Retailers are Working to Ensure a Happy Holiday—But Will it be Enough?

Strong consumer confidence and employment rates are predictors of a positive holiday season but not all retailers well benefit from the uptick—only those that learned from last year and successfully implemented their transformation plans.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more

Sustainability Roundup: H&M’s Global Change Award, LFW Goes Green, A&F Adopts Eco-Friendly Sourcing Policy

An uptick in circular industry initiatives has prompted brands, and apparel organizations to make sustainability a priority in their supply chains.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more