Today, textiles are little without the trims that adorn them, and brands are starting to kick up the glitz.
The Accessories Vision zone was among the busiest at Intertextile Shanghai, with the majority of the zone’s nearly 400 exhibitor booths filled with buyers eager to dress up the gear that’s going to market for Spring/Summer 2018.
From collegiate-style embroidered letters and ribbon tape in red/blue combos, to beaded birds with pearls, patches depicting flowers, fruits, forks and emoji faces, fancy lace tape and buttons that look like natural stone, the season’s trims were in keeping with the preppy, global-inspired and romantic trends ahead for SS18.
Crystals and stones
For Hong Kong-based Eosos it’s all about decorating denim right now.
“This season our main customer is asking for the rhinestones on the jeans,” Eosos sales director Lenny Noh said. The company had clear and colored stones for jeans pockets on display, in patterns ranging from delicate to decked out. “Last year, jeans companies didn’t use a lot of rhinestones, and this year we are getting a lot of inquiries from denim companies.”
The trend was apparent among many other exhibitors offering rhinestone pocket patterns, and Swarovski crystals were big for the high-end trims, with some of the crystals even finding their way into zipper pulls from YKK.
When it comes to buttons, natural is the trend that appears to be taking over. At China’s Zhejiang Aohua Garment and Ornamental Industrial Co., buttons came in natural wood looks, marble, abalone and tortoise shell. Outside of the natural trend, styles came with uneven surfaces and hexagon shapes, and in tribal styles that appear hand painted, channeling the coming season’s global trend. Collegiate options with blue or red rims and white inners were also popular.
Metallic buttons in both traditional shapes and made to look like insects and flowers were hot among exhibitors, as were indigo buttons, buttons with geometric effects and floral motifs, striped buttons and speckled buttons.
Japan’s Matsuno Industry has been manufacturing glass beads for the last 70 years, and in the last five years since it launched its bead stitch accessories—essentially patches made solely of beads—they’ve been a draw for the market.
“We wanted to show our customer how glass beads can be used,” company representative Philip Wang said. “A lot of big brands are interested in this as it’s something new.”
Patches were perhaps the most popular among trims, and many exhibitors are using bead work for them, though embroidery—namely of the Dolce & Gabbana floral-inspired ilk—was also among buyers’ key demands.
Linings are getting much more love than in years past as consumers grow keener to express themselves through all elements of their clothing.
Shanghai-based BTFX showcased a host of digitally-printed lining designs, and company spokesperson Alan Xu said the trend toward fashion linings has increased in the last year as demand for personalization picks up. The company’s best seller? It’s “Digital Tropical” story, which mixes technical elements with nature—another trend for SS18—featuring geo prints decorated with parrots, watercolor rainforest scenes and Day of the Dead flower skulls on top of a window pane print.
For Korean embossing products manufacturer Eunsung, fast fashion was behind its latest offering: embossed letters that can be sold individually and processed at a company’s own factory provided there’s a pressing machine available.
“For most people, the factory is a long distance away, so they want to do it on their own,” Eunsung overseas department representative Cicky Cao said. “They save the cost of the delivery and the timing, which is really important.”
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