The Week in Denim: The Great Heritage Denim Debate

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Karl Mayer’s denim business takes off with advanced dyeing machines

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While consumers continue to snap up denim, Karl Mayer is advancing the sector with its innovative slasher and rope dyeing machines. (Read More)

J.Crew incentivizes consumers to recycle their denim

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The retailer announced it is partnering with the Cotton Incorporated’s denim recycling program Blue Jeans Go Green now through the end of the year. (Read More)

The great heritage denim debate

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At “The Heritage Denim Business of Tomorrow” panel during Bluezone Wednesday, industry insiders discussed how the future of raw and selvedge denim relies on education and evolution—not just styling. (Read More)

Naveena rebrands sustainable solutions; emphasizes the benefits of collaborations

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There are many roads to sustainability. Naveena Denim Mills is amplifying its commitment to promote sustainable manufacturing by repackaging its eco innovations as one collection called Allydro. (Read More)

Tapping into Chottani’s denim instinct

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Chottani is a “brand behind brands,” as the company calls itself, but its dedication to sustainable production and ethical fashion is front and center. (Read More)

Madewell expands sizes for Spring ’18

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Designed with all women in mind, Madewell offers a variety of inseams and fit options for Spring ’18 so consumers can find the perfect fit, no matter their shape. (Read More)

Jennifer Lopez’s Guess ads combine Hollywood & Las Vegas glamour

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A luxury villa set the tone for Guess’ Spring ’18 advertising campaign with musician and actress Jennifer Lopez. (Read More)

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