Peru is re-asserting itself as a superior option for brands looking to source and produce quality garments closer to home and at competitive prices.
That is the reason why international brands are beginning to trust their Peruvian partners in the development of their collections. Many of the most renowned and prestigious labels are already making their collections with domestic manufacturers. In Peru, the creative process is an impressive mix of a culture in constant reinvention and avant-garde inventiveness.
High quality yarns, good service in terms of availability of prime materials and quick response, creative design, and manufacturing and delivery time standards are some reasons global brands decide to produce with Peruvian companies.
The superb quality of Peruvian garments made from alpaca and cotton fibers are making an impression around the world. Peru makes 80% of the world’s alpaca yarn but, more important than its volume, is the softness of the Peruvian fleece and how easy it is to dye and weave.
Knitted cotton garments are the main specialization of the Peruvian apparel industry. Pima cotton is ideal for making comfortable, eye-catching and modern pieces. Its great softness is due to its length and silky texture. Further, Tangüis cotton presents a high capacity for dye absorption, a perfect attribute for printing.
Iconic international brands, especially those oriented to the urban and youth segments which are the most demanding in terms of fashion trends, are already manufacturing their collections with Peruvian companies. Other highly specialized market segments have also been conquered such as children’s wear.
A sample of these brands includes Lacoste, Ralph Lauren, Vineyard Vines, Hanna Andersson, Lululemon, Under Amour, Armani Exchange, Hugo Boss, L.L.Bean, Lands’ End, Life is Good, J Jill, Tommy Bahama, Guess, Kirkland, Vince, Zara, Express and Ragman, of which 25% are European and 75% North American.
Giulia Nazario of Agnona, an Italian brand, said her company “decided to introduce fiber of Alpaca in their collections, knitwear and home collection for blankets and pillows. It is a noble and very precious fiber and wearing items made in Alpaca it is a return to a charming and wild nature. Furthermore, Alpaca is appreciated for its thermic properties, its lightness and silky touch; this fiber does not contain lanolin, it does not felt and does not [cause] allergy and it is more durable than cashmere.”
In addition to the fiber advantages, the manufacturing sector in Peru is technologically advanced with respect to the machines used, development and processes, while also staying true to its roots and supporting local artisans with hand-knitting, which is a real mix of the modern with age-old craftsmanship.
And even with the superb fibers and innovated processes, Peruvian manufacturers are able to provide competitive prices. On top of that, Peru has duty-free status when shipping into the U.S., Canada and Europe, which is another cost advantage for the international market.
Twenty-two companies will have the best of Peruvian manufacturing and innovation on display in NYC at Premiere Vision on July 18th & 19th with thanks to Promperu and the Trade Commission of Peru in New York. The seminar “The Key Benefits of Manufacturing in Peru” will be held Tuesday July 18th at 5 p.m. at the show.
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