Target is set to unveil the remodel of its Minneapolis flagship. The $10 million update is among the most extensive of the planned 600 location redesigns to take place over the next three years.
Most refreshed stores will require about $5 million in investment and the focus will be on customizing the design to the needs of shoppers in those areas. The cookie-cutter store model is gone, Target COO John Mulligan told the Minnesota Star Tribune.
Once it’s all said and done, Target expects a 2 percent to 4 percent increase in sales in each store.
As with all retailers these days, the Bull’s Eye is focused on delivering positive experiences, a mindset that led the remodels. In the past, experience accounted for about 5 percent of the store design. Today, it accounts for 20 percent of the overall plan, according to Joe Perdew, VP of store planning and design. For instance, instead of filling every available square foot with shelves of products, some upcoming stores will feature product vignettes where shoppers can see a head-to-toe outfit or a total room concept.
The store features more lifelike mannequins, a beauty department with video displays, and grocery and prepared meals in the front of the store.
[Read more about Target’s Q2 performance: Foot Traffic Propels Target’s Q2 Sales]
The new locations are also aiming to keep shoppers inside longer with a flow that places apparel at the center of the store with other departments wrapped around it. The chain also hopes the new lighting and wood treatments are more welcoming. Upbeat music is also designed to set the tone.
Target’s store focus is part of the company’s attempt to turn around foot traffic, which has been flagging. The retailer is also overhauling its private label collections in apparel and home products, edging out stale labels for more contemporary styles.
Target is hoping the store updates will put it one step ahead of rival Walmart, which is also slated to update 400 locations.
Walmart is taking a page from Apple Stores, with a more interactive selling environment. In electronics, this means consumers will be able to try out computers and gadgets before they commit. A similar tactic will be undertaken for products like baby strollers and tools. The updates will also include a boost to cosmetics as well as new signage, lighting and space in the produce aisles.
Walmart is also making a big omnichannel push by adding a variety of ways for consumers to click and collect. The mass merchant is moving pickup locations to the front of the stores, adding lounge areas where shoppers can wait for their items and providing curbside grocery pickup and pickup towers in select locations.
LevaData is tapping the power of AI to make strategic sourcing and procurement more seamless for apparel industry members.Read more
Samples, it seems, may soon end up on the endangered list if 3D modeling technology continues to improve and provides the industry with a way to cut down production timelines.Read more
Abercrombie & Fitch continues to rely on Hollister gains, while positioning the Abercrombie brand for similar success. Gap sales up on Athleta, Old Navy performance.Read more
The domestic textile industry and apparel importers have often been on opposite sides of U.S. trade issues, but in today’s political climate they seem to have found some common ground.Read more
U.S. employers added 261,000 jobs in October, pushing unemployment down to the lowest rate since the halcyon days of late 2000.Read more
While everyone’s been focused on the "retail apocalypse," the real story to emerge from 2017 might be the strange bedfellows that have emerged as everyone tries to plot a course forward. The recent partnership between Walmart and Lord & Taylor is the latest to get people talking.Read more
J.W. Anderson’s chief executive, Simon Whitehouse, is exiting the company, plus Dick's Sporting Goods tapped Paul Gaffney as its new CTO.Read more