Oritain Global, a British company specializing in supply chain traceability, said it will implement its ‘fingerprint’ identification technology, currently used in the food industry, to improve transparency in the cotton industry.
While everyone else is going low, some brands have chosen to go high, opting for premium fibers that they hope will draw a value—not price—oriented consumer.Read More
Supima, the U.S.-grown pima cotton brand, announced Monday that its president and CEO, Jesse Curlee, is retiring on Dec. 31 after more than 36 years in the role. Marc Lewkowitz, the current executive vice president, has been named as his successor, effective Jan. 1, 2016.… Read MoreRead More Read more
Supima took a less-is-more approach to its spring ad campaign this year. Conceived by integrated branding agency Graj + Gustavsen and dubbed “Chosen By,” the first print ad appeared in the Feb. 15 issue of T: The New York Times Style Magazine and quietly broadcast a simple yet striking message: that Supima’s brand of American Pima cotton is cherry-picked by Lacoste for its iconic white polo shirt.Read More Read more
In their quest to make the most comfortable and soft T-shirt to date, clothing brand Freecultr has tapped Cotton USA and Supima to collaborate on a range of men’s premium tops. The initial Spring/Summer 2014 collection includes long-sleeve Henleys and V-neck T-shirts made with U.S.-grown… Read MoreRead More Read more
PRESS RELEASE: New York, NY — April 29, 2014 — On a star-studded evening filled with celebrities, athletes and top fashion industry executives, Supima was honored to receive the American Image Award for Premium Fiber Branding from the American Apparel and Footwear Association (AAFA). Held… Read MoreRead More Read more