Raw MaterialsNews

Oritain Introduces ‘Fingerprint’ ID Technology for Cotton Testing

Oritain Global, a British company specializing in supply chain traceability, said it will implement its ‘fingerprint’ identification technology, currently used in the food industry, to improve transparency in the cotton industry.

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ActivewearBusinessFashionRaw MaterialsSustainability

Are Specialty Fibers Worth Paying a Premium For?

Supima took a less-is-more approach to its spring ad campaign this year. Conceived by integrated branding agency Graj + Gustavsen and dubbed “Chosen By,” the first print ad appeared in the Feb. 15 issue of T: The New York Times Style Magazine and quietly broadcast a simple yet striking message: that Supima’s brand of American Pima cotton is cherry-picked by Lacoste for its iconic white polo shirt.

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