What’s Next: Influencer Marketing Goes Digital

In a world where even animals are influencers (here’s looking at you, Grumpy Cat), does it matter if the latest must-follow Insta It Girl was conjured up in someone’s imagination?

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Op-Ed: Future-Proofing the Fashion Value Chain with Social Media

The fashion industry thrives on innovation. It’s what the consumer wants from us—something new, not just clones or replacements for worn-out items. New product introductions are critical to business success, but less than half of them achieve the profit objectives expected before launch. To improve the ratio of hits to disappointments, it’s essential to listen to the consumer and collaborate with the supply chain.

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