Are Brands Making Progress on Adopting Preferred Materials?

The textile industry won’t sustain itself—nor will brands retain customer loyalty—if conditions don’t improve with regard to the sector’s impact on the earth. And part of the path to improvement will include using better materials.

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Why a Preferred Materials Strategy is Vital for Brands Today

There’s always talk about sustainability and preferred materials, and though many brands are starting to understand their need to use these methods and materials, many still don’t quite understand what a preferred fiber is.

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