Adidas Attracts Outdoor Enthusiasts With PrimaLoft Partnership

It’s fair to say that in the outdoor apparel arena, the more labels a product has, the more likely a consumer is to reach for it. In the eyes of today’s tech-savvy outdoor enthusiasts, hang tags and performance-enhancing attributes go hand in hand, and anything that can potentially offer an edge when they’re hiking or biking will grab their attention—and possibly their purse strings.

Read More Read more

Women Unleash Their Pent Up Demands (For Better Wardrobes)

American retailers rejoiced over the uptick in women’s apparel sales last year—up 3%, after only 1.5% growth in 2011. As reported by Sourcing Journal, the increasingly casual U.S. workplace* spurred a rush for dresses and denim, but The Wall Street Journal’s MarketWatch reports that a colorful trend, and demand for quality over quantity also motivated spending….

Read More Read more