Adidas Attracts Outdoor Enthusiasts With PrimaLoft Partnership

It’s fair to say that in the outdoor apparel arena, the more labels a product has, the more likely a consumer is to reach for it. In the eyes of today’s tech-savvy outdoor enthusiasts, hang tags and performance-enhancing attributes go hand in hand, and anything that can potentially offer an edge when they’re hiking or biking will grab their attention—and possibly their purse strings.

Read More Read more