Op/Ed: Forget Point of Sale, It’s the Moment of Sale That Really Matters

The old rules of linear retail are gone. It’s essential that retailers are able to convert consumers in all the ways and places they discover your product, which takes a moment of sale mentality.

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The Biggest Mobile Moves of 2016

Mobile sales comprised 31 percent of the $3.45 billion holiday revelers spent online on Cyber Monday. That’s an increase of 34 percent from the previous year.

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