ActivewearBusinessFashionRaw MaterialsSustainability

Are Specialty Fibers Worth Paying a Premium For?

Supima took a less-is-more approach to its spring ad campaign this year. Conceived by integrated branding agency Graj + Gustavsen and dubbed “Chosen By,” the first print ad appeared in the Feb. 15 issue of T: The New York Times Style Magazine and quietly broadcast a simple yet striking message: that Supima’s brand of American Pima cotton is cherry-picked by Lacoste for its iconic white polo shirt.

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ActivewearRaw Materials

Invista Introduces New Lycra Brand Campaign

Invista, the parent company of fiber brand Lycra, recently launched a new consumer campaign. Starting this month, consumer communications will consist of a collection of televised and online commercials, a distinctive new print campaign, a major digital and social platform and new merchandising initiatives at point of sale.

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FashionSustainability

Kingpins New York Spotlights Denim Innovation

The denim market’s crossover into activewear was evident at the 10th anniversary edition of Kingpins New York held in Manhattan last week. About 50 premium denim and denim-related brands showcased new product innovation in blends, color-lasting technology and sustainability–and as always–softness ruled. Overall exhibitors said… Read More

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