Raw MaterialsNews

Invista’s Apparel & Advanced Textiles Unit Being Bought by Shandong Ruyi Investment Holding

Shandong Ruyi Investment Holding has entered into a definitive agreement to acquire Invista's Apparel & Advanced Textiles business, which includes the Lycra and Coolmax brands.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more
ActivewearBusinessFashionRaw MaterialsSustainability

Are Specialty Fibers Worth Paying a Premium For?

Supima took a less-is-more approach to its spring ad campaign this year. Conceived by integrated branding agency Graj + Gustavsen and dubbed “Chosen By,” the first print ad appeared in the Feb. 15 issue of T: The New York Times Style Magazine and quietly broadcast a simple yet striking message: that Supima’s brand of American Pima cotton is cherry-picked by Lacoste for its iconic white polo shirt.

Read More Read more
ActivewearRaw Materials

Invista Introduces New Lycra Brand Campaign

Invista, the parent company of fiber brand Lycra, recently launched a new consumer campaign. Starting this month, consumer communications will consist of a collection of televised and online commercials, a distinctive new print campaign, a major digital and social platform and new merchandising initiatives at point of sale.

Read More Read more