J.C. Penney Unveils Obsess Tween Apparel Collection

JC Penney is placing the digitally connected tween consumer on its radar—and the retailer is offering a new fashion-forward apparel line for their various lifestyle needs.

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Brands Keep Tapping Influencers to Elevate Apparel Offerings

Fulfilling the demands of fashion-forward consumers can be challenging in today’s retail market, but many brands are turning to influencers, including bloggers and designers, to heighten their clothing merchandise. From Target’s Victoria Beckham collaboration to Lidl’s Heidi Klum line, here’s who top brands are teaming up with to elevate their apparel offerings.

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