What’s Next: Influencer Marketing Goes Digital

In a world where even animals are influencers (here’s looking at you, Grumpy Cat), does it matter if the latest must-follow Insta It Girl was conjured up in someone’s imagination?

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Marketers and Consumers Alike Favor Instagram

Pictures speak louder than words when it comes to scoring a hit with social shoppers, according to fresh research from L2. The New York City-based think tank teamed up with visual marketing platform Olapic for the second annual “Intelligence Report: Instagram,” which weighs up the approach and performance of 250 brands across nine categories — including fashion, retail and sportswear — on the fastest growing social network in the U.S.

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