Demand for Sneaker Design Knowledge Ramps up and Top Schools Are Adding New Programs in Response

Sneakers are having a major moment in the footwear industry and leading design schools are increasing career opportunities in sneaker design as demand for it grows.

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TPP: Invest in Vietnam, Now or Never

“If you’re sourcing apparel, and you’re not already in Vietnam, it may be too late for you.” That key takeaway from a talk on the Trans-Pacific Partnership (TPP) at the Fashion Institute of Technology Tuesday came from Julia Hughes, president of the United States Fashion Industry Association (USFIA).

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ActivewearBusinessFashionRaw MaterialsSustainability

Are Specialty Fibers Worth Paying a Premium For?

Supima took a less-is-more approach to its spring ad campaign this year. Conceived by integrated branding agency Graj + Gustavsen and dubbed “Chosen By,” the first print ad appeared in the Feb. 15 issue of T: The New York Times Style Magazine and quietly broadcast a simple yet striking message: that Supima’s brand of American Pima cotton is cherry-picked by Lacoste for its iconic white polo shirt.

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Inside the White House’s First Fashion Education Workshop

On Wednesday the White House hosted its first ever Fashion Education Workshop, a daylong event that touched on the many components, from agriculture to social media, the next generation of leaders need to understand in order to succeed in the fashion business—or in what the First Lady of the United States Michelle Obama described as “ a big complicated industry.”

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