The Week in Denim: Cristiano Ronaldo on His New Denim Collection

Soccer superstar Cristiano Ronaldo is upping his style game with a new collection of denim under his CR7 brand set to launch in the U.S. in May. Plus, Reformation launches a sustainable denim line.

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Op-Ed: Will Sustainability Ever Be in Fashion?

It’s worth three trillion dollars annually; engages complex and interconnected global supply chains; provides a mind-boggling range of consumer choice, and appeals to every conceivable rational and emotional human aspiration and motivation.

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The Week in Denim: Diesel Debuts App to Protect Against Counterfeiters

Diesel teamed up with Certilogo, an item authentication company, to help consumers verify and authenticate their Diesel denim. Plus, denim brands Joe's Jeans and Madewell are tapping into the intimate apparel business this year.

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