Lifestyle Monitor

Why Retailers Still Reach into the Diffusion Well

When Joan Rivers used to ask red carpet celebrities, “Who are you wearing,” she brought designer awareness to the masses. The same can be said for designer collaborations that bring high fashion names to the everywoman. That is why even though some were singing a swan song for diffusion lines a couple of years ago, retailers continue to bank on them. However, some are asking who is benefiting more from these liaisons – the stores or the designers?

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