How Fashion Can Fight Fakes With Connected Tech

Though some brands are taking a tongue-in-cheek approach to counterfeiting, others opt for a high-tech approach to authenticating their products for consumers.

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SJ REPORT: Everything You Need to Know About RFID and Your Business

Radio frequency identification (RFID) has seen a recent resurgence as retailers seek more accurate inventory counts in order to deliver a true omnichannel experience to ever-savvy consumers.

Retailers now know consumers are constantly shopping, and today’s buyer wants the freedom to make purchases anywhere, anytime, anyplace.

Sourcing Journal spoke with Dr. Bill Hardgrave, Dean of the Harbert College of Business at Auburn University and founder of the RFID Research Center at the University of Arkansas and Francisco Melo, VP of global RFID at Avery Dennison to discuss the technology and demystify the implementation process.

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