Retail

Michael Kors Uses Messaging App WeChat to Tap Asian Market

Studies have shown that more and more Asian consumers are turning to social networks to shape their shopping decisions. In fact, in a study of 10,000 consumers worldwide, A.T. Kearney found more than 95 percent of people aged 16 to 45 in China have bought something because of social media buzz.

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Trade

FTA Urges European Commission to Adapt Trade Agenda

The Foreign Trade Association (FTA) published its contribution to the European Commission’s trade and investment strategy Tuesday, stating that ambitious trade negotiations at the World Trade Organization (WTO) and European Union level, a modernized rule book and policies facilitating trade should be implemented during the new political term.

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