Activewear Brands Emphasize Quality in an Oversaturated Market

With so much activewear flooding the market as consumers pursue wellness beyond their wardrobes, brands are working to combat this dilemma and stay relevant by touting quality in their branding and supply chain initiatives.

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At Outdoor Retailer, Brands Sell Sustainability

Outdoor is a crowded space. And never more so than today with the intersection of performance clothes and everyday wear. At last week’s Outdoor Retailer show in Salt Lake City, Utah, exhibitors focused on ways to keep their brands authentic and make their products desirable to their core crowd.

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