Store foot traffic and sales in the U.S. both fell significantly during the all-important Holiday 2016 selling season, according to analytics firm Retail Next.
December store traffic fell by 13.4% which, combined with November’s 10.2% drop, resulted in a holiday season traffic decline of 12.3%, and the continuation of a more than two-year-long trend in the measure as consumers increasingly go online for more of their shopping.
The one bright stop in the season was the almost 5 percent improvement in average transaction value.
Shoppers who did choose to visit stores ended up spending more than in the prior year period. The biggest increase in transaction value occurred in the Northeast, though transaction value decreased in the Midwest.
The increase in overall average transaction value did not offset the lower foot traffic, however. Totals sales at brick-and-mortar stores suffered a double-digit drop, falling by 10.7% in the month, worse than November’s 8.1% dip, and the biggest monthly decline in nearly a year and a half. The sales decline was biggest in the Midwest and smallest in the West.
Not surprisingly, sales, traffic and transactions peaked on Friday, Dec. 23, while conversions were highest on Saturday Dec. 24 (Christmas Eve), the day that shoppers will buy just about anything. The low days of the month occurred on Tuesday, Nov.29, the day after Cyber Monday.
December 2016 was also the coldest December in the U.S. since 2013. Many regions of the country had much colder temperatures than last year, which had some effect on traffic.
How Amazon may strip Whole Foods of its touchy-feely ethos—and why that's a good thing—had how cold brew proves you can teach old dogs new tricks.Read more
Loftex Home and GHCL sign CertainT licences, Hollander Sleep Products Buys Pacific Coast Feather and Oeko-Tex certifies Tuft & Needle.Read more
The National Retail Federation continues to lobby Congress with regards to the border adjustment tax, reiterating its claim that it would shift corporate tax savings to consumers.Read more
NRF announced new board members this week, while Topshop hired a new CEO and Macy's stepped up its off-price game with a new executive.Read more
Fashion can’t escape what’s happening in the world whether it wants to or not, and for the Autumn/Winter 2018-19 season, textiles will look to balance all that’s been upended.Read more
The Chittagong Port Authority has taken steps to alleviate the congestion situation at Bangladesh’s top port, but no comprehensive plan is in the works to fix what has been a long-term logistical problem.Read more
Looking to boost cotton quality and exports, Egypt’s Ministry of Trade and Industry has signed a cooperation protocol with United Nations Industrial Development Organization (UNIDO) and the Italian Development Cooperation.Read more