Polartec Partners With Banana Republic for Cold Weather Apparel

Photo: Courtesy of Polartec
Photo: Courtesy of Polartec

Polartec and Banana Republic are uping the ante for consumers’ winter wardrobes.

The performance textiles company is bringing its Polartec Thermal Pro fabric to Banana Republic’s menswear garments. The advanced fabric will keep consumers warm without compromising functionality or style.

Polartec Thermal Pro was created to heighten synthetic fleece technologies. Unlike traditional fleece, Polartec Thermal Pro adds extra peformance insulation to cold weather apparel and also has the appearance of a premium sweatshirt, according to the company. The fabric is created from a special knit of polyester and Tencel Lyocell for comfort and performance.

Benefits of Polartec Thermal Pro include the ability to maintain warmth without weight, durability, water resistance and easy care instructions. Core warmth is regulated by thermal air pockets in the fabric without restricting breathability. Mass through the fabrics’ open air channels is also minimized, which reduces garment weight. The fabric contains two layers, one exterior layer for wind and water repellency and an inner face layer that creates a soft fit on the skin.

Banana Republic incorporated the Polartec fabric into two menswear pieces, a Polartec Half Zip sweatshirt and a Polartec Ragland Crew sweatshirt. Both garments are priced between $49 and $60 and are available in numerous colors, including red and dark grey. In addition to maintaining heat, both garments also are versatile enough to wear throughout the day, from morning commutes to dinner with loved ones.

As winter trudges on, Banana Republic and Polartec will continue providing apparel solutions for consumers that desire warmth and fashionable garments for their busy lifestyles.


Recent News

Is AI Smart Enough to Save Retail?

At its best, AI—which allows computers to crunch millions of data points and provide better results with each interaction—is like human sales help, only better.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more

Li & Fung Profits Plunge 47 Percent on “Toughest” Ever Trading Environment

It’s tough times for the middleman as e-commerce increasingly connects producers with consumers, and that fact played its part in the nearly 50 percent plunge in Li & Fung’s profits last year.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more

BCG: India Will be the Third Biggest Consumer Market by 2025

India’s consumer is changing—spending more and spending it differently—and between now and 2025, opportunities will be many for companies that can correctly customize their approaches and offerings.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more