Athletes and adventure seekers now have a new way to keep cool when their activities take them to warmer climes—performance fabric manufacturer Polartec launched its first cooling platform, dubbed Delta.
The company debuted its Delta permanent mechanical wicking fabric at the opening of the Outdoor Retailer Winter Market in Salt Lake City, Utah Thursday.
Interestingly, car radiators served as the design inspiration for Delta, Polartec said. The new fabric is made of an optimal base layer that has wicking capabilities, less skin cling, regulates drying and still manages to stay breathable without any chemical treatments.
“Polartec’s Delta sits in the sweet spot between cotton and polyester, shifting what it means to perform in warm weather,” the company said in a statement.
Polartec designed Delta to “maximize the effectiveness of the body’s natural sweat response.” The fabric holds sweat next to the skin, similar to the way the body would when it’s working to cool itself, but still dries quickly and controls odor, according to Polartec.
“With Delta, Polartec is now a four-season brand,” the company’s senior vice president of operations Doug Kelliher, said. “Delta makes working out, running or doing anything in a warm climate in a wet cotton T-shirt a thing of the past. The fabric helps athletes stay in that ‘just right’ zone where they can maximize their performance without overheating.”
François Girbaud shares with Rivet why he believes fit and function mean more to denim than ever and why he’s eager for newness.Read more
Nike launched Nike Circular Innovation Challenge, a two-part contest that challenges participants to turn grind waste materials into new products or propose innovative material-recovery solutions for footwear recycling.Read more
Nike is shifting its leadership following alleged internal conflict, J.Jill's CEO Paula Bennett is retiring, plus Hugo Boss extended its CEO contract.Read more
Adelante Shoe Co. aims to make footwear shopping more transparent by connecting craftsmen and consumers from point of sale to shoe delivery.Read more
So what's really going on with the retail apocalypse? It really depends on which retailers you're talking about, according to new research from Deloitte.Read more
Following up on its merger this month with the American Fiber Manufacturers, the National Council of Textile Organizations has launched Textiles in the News, a new website promoting the U.S. textile industry.Read more
The challenging retail environment has store executives re-evaluating every aspect of their businesses and Shop.org's “The State of Retailing Online” report highlights retailers' new directions and the areas they say still need improvement.Read more