How Performance Denim is Giving Consumers New Reasons to Buy

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athleisure

The consumer love affair with athleisure sealed the fortunes of Lululemon, Sweaty Betty and other gym-to-street brands, but no doubt caused significant hand-wringing at companies like True Religion and Lee Jeans.

However, there are indications that people now have enough leggings and track pants in their closet and have finally started to restock their denim wardrobes again.

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