Patagonia is taking a more sustainable approach to its swim and surf apparel.
This spring, the outdoor clothing retailer is making its entire line of bikinis and board shorts Fair Trade Certified. The Fair Trade Certified label ensures that workers are compensated fairly, as it is part of Patagonia’s mission to foster a more transparent supply chain.
“The factories we rely on aren’t just full of machines; they’re also full of people with families, histories and futures that have been overlooked by the industry for far too long,” Patagonia surf activist Dave Rastovich said. “Fair Trade extends a sense of value, acknowledgment and respect to members of the human family who are often pushed to the margins.”
For every garment made at a Fair Trade Certified factory, Patagonia pays workers a premium that they can use to support their living standards and local communities. Fair Trade Certified factories are also required to follow Fair Trade USA’s environmental responsibility and safe working condition standards.
Partnering with Fair Trade USA enables Patagonia to improve worker’s lives and others that are impacted by the apparel industry. Premiums from Patagonia’s Fair Trade orders have been used to fund vouchers for medicine and support child-care programs. Workers at a Fair Trade Certified factory in California were given the opportunity to vote for a dividend that was equivalent to a week’s pay, which wouldn’t be possible at some other apparel manufacturing facilities.
With the Fair Trade Certification, Patagonia’s swim and surf collection sets the stage for a more circular apparel industry.
The line, which includes 48 different men’s, women’s and children’s styles, incorporates recycled nylon and recycled polyester fabrics, while the women’s bikinis are printed with an eco-friendly laser process.
Negotiators need to support a modernized NAFTA that will lead to more job creation and commercial opportunities within, and among, our three countries.Read more
American & Efrid has formed a business alliance with CGS, a provider of business applications, enterprise learning and outsourcing services, to improve productivity, quality and employee motivation within A&E’s manufacturing operations.Read more
The Federal Trade Commission is taking further steps to ensure that clothing, fur and textile labels are accurate and protect consumers in the U.S.Read more
Invista, owner of the Lycra brand, has launched a marketing campaign based on global consumer insights around denim.Read more
Richemont is ramping up its digital growth strategy with a key technology hire, plus Dollar Tree announced a new CEO this week.Read more
Strong consumer confidence and employment rates are predictors of a positive holiday season but not all retailers well benefit from the uptick—only those that learned from last year and successfully implemented their transformation plans.Read more
An uptick in circular industry initiatives has prompted brands, and apparel organizations to make sustainability a priority in their supply chains.Read more