Off-Price Marketplace InTurn Goes Global

Retail technology start-up InTurn is expanding its service overseas.

The B2B e-commerce platform—which emerged from beta in April to easily offload end-of-season and excess stock to retailers in private online showrooms—is now empowering brands to optimize the value of their inventory on the global stage by growing their pool of potential buyers and identifying optimal markets and opportunities.

“It’s no secret that the single greatest inventory challenge for fashion and apparel brands occurs in international markets,” said co-founder and CEO Ronen Lazar, adding, “We believe U.S. off-price retailers will also benefit from our global solution as it allows them to source product directly from international brands far more efficiently.”

As previously reported, InTurn replaces the archaic spreadsheet system with the precise information buyers need to negotiate deals. But in some instances, pricing can vary more than 25 percent in adjacent countries, as value, perception and currencies change from one market to the next. So, to facilitate the extension, the platform has added a number of features, including multi-market pricing systems and margin analysis.

Luis Chou, a partner at Novel TMT Ventures, an investor that was part of the start-up’s $3.6 million round of seed funding, said, “I believe that InTurn’s trading platform will ultimately streamline the industry and add significant value and liquidity to what is today an incredibly convoluted network of buyers and sellers.”


Recent News

Brands Keep Tapping Influencers to Elevate Apparel Offerings

Fulfilling the demands of fashion-forward consumers can be challenging in today’s retail market, but many brands are turning to influencers, including bloggers and designers, to heighten their clothing merchandise. From Target’s Victoria Beckham collaboration to Lidl’s Heidi Klum line, here’s who top brands are teaming up with to elevate their apparel offerings.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more

Are Unethical Sourcing Practices Helping TJX Win at Retail Right Now?

It’s fun to find a steal at stores like T.J. Maxx and Marshalls. In fact, the off-price purveyor prides itself on that very treasure hunt. Now, however, some are calling into question the actual costs of getting the consumer such sweet deals.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more

The Week in Footwear: Première Vision Expands Footwear Manufacturing Solutions

Première Vision will broaden its offer of services tailored for the footwear industry at its next show in Paris. Plus, back-to-school sales are expected to increase by four percent.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more