Fashion and retail brands are besting the competition, snagging spots on lists ranking performance and product. Nordstrom, Haggar and Nike have been recognized for their respective strengths.
Nordstrom ranks as a top job spot
For more than 20 years, Nordstrom has been listed among the 100 best places to work by Fortune magazine. Rankings for the magazine’s 100 Best are based on more than 230,000 employee surveys, which poll respondents on criteria including how supported they feel, the strength of the company’s leadership and their camaraderie with coworkers.
Employees at the Seattle-based retailer feel proud to tell others they work there, feel the working environment is good and have a sense of accomplishment.
REI, which counts apparel as a part of its product mix, rang in at No. 28. The employees feel they’re cared for, their individuality is celebrated and the company is ethical.
Google took top honors overall for the sixth year in a row for its parental leave policy, safe and inclusive environment and extra perks like laundry service.
Haggar is the pants place
Haggar pants is dominating market share. The company had the No. 1 selling dress and casual pants for the last quarter of 2016, according to the NPD Group’s Retail Tracking Service report, which tallies sales in department stores and national chains.
The company credits the performance to its Premium No Iron Khakis. It also expects its new Cool 18 Pro pants—which offers 4-way stretch, moisture wicking and UPF 50 protection—to become a fan favorite as well.
And now shoppers can show a new and improved haggar.com, which includes a pants finder function that helps consumers hone in on the style and fit that will work best for them. And once they have their purchase, love it and are looking for more of the same, they can simply return to the site, log in and quickly reorder.
“Online sales on Haggar.com grew by 28 percent last year,” said Michael Stitt, chief executive officer of Haggar. “Our amazing digital team spent the last eight months developing, testing and perfecting our new platform. Our new site offers the most extensive selection of Haggar pants & suit separates in an easy to navigate environment.”
Nike scores first place
Nike scores top honors in the Brand Finance ranking of most valuable apparel brands. The athletic firm bested its apparel competitors with a brand value of $32 billion, a ranking 13 percent higher than last year. The company’s brand strength score was 92 and AAA+, placing it in the No. 2 slot among all businesses ranked.
Brand Finance uses two metrics to evaluate each company: brand value and brand strength. Brand value is based, in part on, how well it connects with consumers on an emotional level and how well its doing financially—all of which speaks to the royalty rate the company could command in a licensing relationship. Brand strength takes the future potential of the brand into consideration.
“Alongside its tangible products, Nike’s delivery of powerful messages through its marketing campaigns undoubtedly bolsters its brand value and strength,” Brand Finance said in a statement, noting the company’s recent Equality campaign as an example of how it tackles social issues on an off the court. “Nike’s constant involvement in promoting an active, positive lifestyle both inside and outside the scope of sport will continue to positively impact its brand value and strength.”
Using those two indicators, H&M, Zara, Louis Vuitton and Adidas filled out the remaining top five slots for best companies across sectors. For Nike and H&M, their rankings of one and two were consistent with last year, while Zara moved up one place and Adidas leapt three slots to fifth place. Louis Vuitton tumbled from three to four. Of the top 50 brands, Fossil fell the most places from 37 in 2016 to 48 this year. Meanwhile, Marc Jacobs popped up 10 places from 57 to 47, making it the biggest positive mover as a result of the company’s decision to unify its brand and diffusion line under one collection.
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