New Kenneth Cole Performance Suiting to be Sold at Men’s Wearhouse

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Introducing AWEAR-TECH with 37.5 Technology - The complete microclimate comfort system. (PRNewsFoto/Men's Wearhouse)
Introducing AWEAR-TECH with 37.5 Technology – The complete microclimate comfort system. (PRNewsFoto/Men’s Wearhouse)

If James Bond could have crafted his own suit for the action-packed business of his day, it might have looked something like Kenneth Cole’s new performance suiting.

In partnership with Kenneth Cole, Men’s Wearhouse on Monday announced the launch of Awear-Tech, a line of crafted, tailored clothing and sportswear made from performance fabrics with 37.5 technology.

The collection, which will come under Kenneth Cole’s Awearness label, will be sold exclusively at Men’s Wearhouse stores and online.

With the 37.5 advanced fabric technology typically used for the high-performance sports world, men will have workwear that removes moisture before sweat liquid even forms to keep the clothing comfortable.

“This type of fabric technology has never been applied to tailored clothing before,” Men’s Wearhouse said in a statement. “The suits are engineered from the yarn up, incorporating 37.5 technology in every layer, from the suit lining to the wool.”

The performance wear also comes with built-in philanthropy. A portion of the sales proceeds from all Awear-Tech products will go toward helping veterans transition back into the workforce via partnerships with Hire Heroes USA and Help USA.

The label will include suit separates in extreme slim fits, dress shirts, sport coats, dress pants and sportswear in slim fits. Kenneth Cole has the exclusive rights to the 37.5 technology for tailored clothing in the U.S. for its Awear-Tech line that hit stores this month.

“We are thrilled to have partnered with Men’s Wearhouse and Kenneth Cole to use our revolutionary comfort technology to create a new level of performance apparel in the tailored clothing business,” Jeff Bowman, CEO of Cocona/37.5 said.


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