This Mill May Have Hit on the Next Big Trend in Denim

Print Friendly, PDF & Email

seazon-warp-stretch-denim

Denim has been tiptoeing away from stretch and skinny in favor of more rigid, vintage styles, but some consumers can’t let go of the comfort that came with the more pliable pants.

Seazon, it seems, has a answer.

Debuting their warp stretch denim for the first time at Intertextile Shanghai last week, the high-end denim fabric developer (more formally known as Foshan Seazon Textile and Garment Co.) based in the Guangdong Zengcheng area of China called the concept its “secret weapon.”

Instead of the four-way stretch that’s also a big trend in denim and part of Seazon’s repertoire, too, these jeans stretch in the warp, meaning they stretch vertically instead of horizontally, avoiding the puckering around rips and holes that are evidence of a spandex presence.

“Warp stretch looks like rigid, but it’s actually comfortable,” the company’s marketing director, RuYi Zhong, said. “We always want to be one step ahead than the others.”

Seazon, which counts H&M, Lucky Brand Jeans, Levi’s, Zara and Scotch & Soda among its customers, and lets its full-fledged technology and R&D department lead the way to the market, has seen the changing trends in denim. Consumers are increasingly seeking four-way stretch, vintage looks and much wider legs than have been popular in recent years.

In considering those trends, the company acknowledged men’s greater preference for more stretch in their denim, while noting that women have opted for the more rigid looks—though they still don’t want to sacrifice on comfort.

“Because we have so many stretch garments, it’s difficult to go back to rigid,” Zhong said, signaling the athleisure trend as playing a big role in the company’s latest development.

So far, the warp stretch denim, which Zhong said couldn’t be found at any other exhibitors in the show’s Beyond Denim zone, has been a hit with buyers and brands. Some have already started sampling the fabric.

“We see customers giving very good feedback and they think it’s a brilliant idea,” Zhong said. “Denim is no longer the workers’ wear, simple wear. We consider it’s very fashionable as well. Whatever other pants can do, denim can do.”


Recent News

Bangladesh Wages May be Set to Double

The Bangladesh Garment Manufacturers and Exporters Association wants to establish more reasonable wage standards for the country’s ready-made garment sector—and any potential shifts could come with a wage hike, too. The BGMEA has asked the government to form a wage board for workers in order……...

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more

Apparel Prices Edge Down in October, Footwear Prices Suffer Biggest Drop Since 2007

Consumer prices rose by an expected rate in October compared to a year ago, the result of a retreat in energy prices that had spiked at the end of hurricane season, plus flat food prices. Apparel prices dropped slightly year-over-year.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more

Report: Uncertainty is the New Norm in Trade, and New Sourcing Locations Will be Key

This year hasn’t been an easy one for trade, with deals becoming defunct or upended, Brexit remaining an ongoing riddle and weather-related catastrophes disrupting global supply chains. Apart from the stress these market forces may have induced, they’ve also served as a reminder that agility is in higher demand than ever before.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more

Sri Lanka’s Brandix Inks JV With Best Pacific to Improve Synthetics Offering

Brandix, one of Sri Lanka’s leading exporters, has signed a joint venture agreement with global synthetic materials manufacturer Best Pacific of Hong Kong to produce synthetic fabric and webbing.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more