This Tech is Helping Retailers Elevate In-Store Personalization Efforts

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Manthan
Photo credit: Manthan

Manthan is leveraging the power of AI and algorithms to make shopping more personalized for consumers and more rewarding for retailers’ bottom lines.

The cloud analytics company debuted an advanced in-store personalization solution for retailers, enabling them to better target consumers in a brick-and-mortar environment. Powered by Manthan’s TargetOne personalized marketing engine, the in-store, in-aisle marketing solution is delivered to consumers through retailers’ mobile apps. With Manthan’s personalization solution, retailers can positively affect a consumers’ path to purchase and foster future engagement despite the popularity of digital commerce.

At the brick-and-mortar level, retailers can use Manthan’s solution to send personalized offers and recommendations to consumers before they begin their shopping trip or while they’re in the store exploring products. Manthan’s TargetOne engine algorithmically processes shopping intents and in-store actions of consumers to create efficient real-time personal recommendations.

Supported by the Maya AI Platform—Manthan’s AI powered conversational agent—Manthan’s solution leverages analytics and machine learning algorithms to develop customer personas and identify engagement opportunities. In addition, the solution can detect a consumer’s location within a store from Wi-Fi powered store beacons, Bluetooth devices and Visible Light Communication.

[Read more about in-store technology: Retailers Ramp Up In-Store Technology to Deliver on Digital Experiences]

Despite e-commerce’s prevalence, Manthan’s solution can help retailers bring consumers back to stores and deliver on their needs for a convenient shopping experience. Manthan’s TargetOne engine works with retailers’ mobile applications, so they can run micro-targeted promotions and introduce consumers to new products that fit their needs. Facilitating this personal connection may be key for retailers that are struggling to stay agile and relevant, as consumers move from stores to their devices to shop.

“Personalized customer engagement opens up new avenues for retailers and deepens their relationships with customers,” said Amit Rohatgi Manthan’s director of personalized marketing products. “This also brings stores back into prominence as customers find new meaning, excitement and relevance in their store visits.”

Mathan’s innovation is part of the industry acknowledgement that in-store technology could help bridge the gap between what consumers get online and what happens when they hit stores.

According to a recent SapientRazorfish report, evolving store fronts are driving nearly half of e-commerce sales. Sixty percent of consumers said they start their product search online, though they still prefer buying in stores. Nearly 70 percent of consumers have used their mobile device for retail activity, indicating that they expect a connected experience when they visit brick-and-mortar locations.

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