Looking to grow its Asian business and enhance its relationship with customers in the region, the Lenzing Group has opened an Application Innovation Center in Hong Kong.
The Austrian fiber firm said new applications for Lenzing fibers will be developed and tested at the new facility, including recent innovations such as its Refibra branded lyocell fiber and the EcoVero branded viscose fiber.
Refibra fibers are made from wood pulp that contains cotton scraps left over from cutting operations and wood. EcoVero fibers are made from wood that comes from sustainable forestry plantations that are certified and traceable.
[Read more about EcoVero fiber: Lenzing Launches EcoVero Fiber, Gets High Marks From Canopy]
“With this new center, Lenzing is further implementing its corporate strategy sCore TEN,” said Robert van de Kerkhof, chief commercial officer of the Lenzing Group. “One of the cornerstones of this strategy is enhancing the level of customer intimacy. The proximity to important Asian customers and partners along the value chain creates a new dimension in our service offering. We can react more quickly to current trends and handle a broad spectrum of aspects on location relating to the application with our full range of fibers, as well as unique fiber blends in collaboration with our supply chain partners.”
Heiko Arnold, chief technology officer of the Lenzing Group, said the Application Innovation Center is an integral part of the company’s global technology network, from its research and development department and fiber processing laboratory in Lenzing, Austria, to its fiber testing facility in Indonesia.
“Lenzing’s research and development expenditures amounting to 46.4 million euros ($55.55 million) in the last financial year are among the highest within the peer-group internationally,” Arnold said. “The bottom line is that these investments benefit our customers because they can optimally differentiate themselves from the competition by using innovative Lenzing products.”
Eric Chan, general manager of Lenzing Fibers Hongkong, said the AIC is meant to be a cross-learning center for Lenzing and its partners where new applications will be tested for commercializing fiber innovations.
“Moreover, the new AIC also enables prototype production of textile fabrics made of Lenzing fibers, from the concept, dyeing and finishing to the precise measurement of all product data,” Chan added.
The company said the AIC is open to visitors from the whole industry. For the first half of the year, Lenzing had revenue of 1.15 billion euro ($1.36 billion).
The Lenzing Group has plans to construct a state-of-the-art lyocell fiber production plant in Prachinburi, Thailand by the end of 2020 to produce its Tencel branded fiber.
Lenzing said in June it was building a state-of-the-art lyocell fiber production plant in Prachinburi, Thailand to produce its Tencel branded fiber. The company’s expansion includes additional capacity programs under way in Austria, the U.K. and U.S.
François Girbaud shares with Rivet why he believes fit and function mean more to denim than ever and why he’s eager for newness.Read more
Nike launched Nike Circular Innovation Challenge, a two-part contest that challenges participants to turn grind waste materials into new products or propose innovative material-recovery solutions for footwear recycling.Read more
Nike is shifting its leadership following alleged internal conflict, J.Jill's CEO Paula Bennett is retiring, plus Hugo Boss extended its CEO contract.Read more
Adelante Shoe Co. aims to make footwear shopping more transparent by connecting craftsmen and consumers from point of sale to shoe delivery.Read more
So what's really going on with the retail apocalypse? It really depends on which retailers you're talking about, according to new research from Deloitte.Read more
Following up on its merger this month with the American Fiber Manufacturers, the National Council of Textile Organizations has launched Textiles in the News, a new website promoting the U.S. textile industry.Read more
The challenging retail environment has store executives re-evaluating every aspect of their businesses and Shop.org's “The State of Retailing Online” report highlights retailers' new directions and the areas they say still need improvement.Read more