Digital natives are teaching traditional retailers a lot about what today’s consumers want. J.Crew is taking note from Untuckit when it comes to designing products for the modern guy.
A new men’s shirt, “J.Crew Untucked,” became available to consumers this month.
Developed in-house by J.Crew, the shirt caters to consumers who are looking for a more tailored and casual fit. Based on J.Crew’s current slim fit men’s shirt, the shirt features a shorter hem line, a button down collar and a cotton and elastane blend fabric. The shirt, which comes in seven colors, is available from sizes x-small to large to fit a wide variety of body types.
J.Crew’s new shirt comes on the heels of Untuckit’s signature garment—a shirt that can be worn untucked for optimal comfort and styling.
[Read more about apparel sizing efforts: What Men Want: American Men Fess Up On Style]
The New York-based startup created the garment in response to consumers’ frustration about dress shirts—many of which must be tucked in to achieve a desirable look. After completing research on consumers’ preferences, Untuckit designed the shirt to fall halfway between the belt and bottom of the zipper, so wearers can show the front pockets of their pants without an obscuring hemline.
As has been the trends with digital native companies, Untuckit has expanded into brick-and-mortar locations to grow consumer reach. The startup currently has a flagship and two store locations in the New York City area, where consumers can shop in a highly personalized setting.
J.Crew, Untuckit and other companies are paving the way for more personalized apparel offerings, as consumers continue to express the need for more inclusivity and practicality in the garment design process.
In November, South Korean Startup MoFit launched an Indigogo project, where it established affordable and better fitting apparel through a specialized crowd sizing and clustering process. The line, which ditches standard sizing for apparel, currently offers customizable shirts for consumers worldwide.
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