Home Goods Roundup: CertainT for Two, Hollander Heavier With Feather, Clean Cert for Tuft & Needle

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This week in home goods, Loftex Home and GHCL sign CertainT licenses, Hollander Sleep Products buys Pacific Coast Feather and Oeko-Tex certifies Tuft & Needle.

Applied DNA brings home CertainT

Applied DNA is making inroads in the home goods market.

The Stony Brook, New York-based company has signed multi-year license agreements with Loftex Home and GHCL Ltd. to provide its CertainT platform services that verify the authenticity and origin of recycled PET polyester used in the manufacture of products by both firms.

For Loftex Home, that means bath and beach towels, with the first products using post-consumer recycled PET verified with the CertainT platform expected at retail by the fourth quarter. The new agreement is exclusive for bath and beach towels in the U.S., non-exclusive for plush throws and bath rugs, and provides for long-term guaranteed minimum annual revenues, as well as trademark licensing royalties to Applied DNA.

“Retailers, brands and consumers want to know where their products come from and where they are going,” said Charles Gaenslen, chief executive officer of Loftex Home. “Sustainability product claims are central to our recycled PET programs and CertainT verifies our claims throughout the supply chain. The response from retailers based on our initial launch of our Fusion Fibers with CertainT collection announced in March exceeded our expectations, which is why we are expanding our use of recycled PET verified by the CertainT platform.”

[READ MORE ABOUT APPLIED DNA: APPLIED DNA EXTENDS AUTHENTICATION TECHNOLOGY TO NEW RAW MATERIALS]

CertainT provides a single platform to tag, test, track and trace products throughout a certified supply chain. Applied DNA’s molecular tag is extruded into the recycled components that create recycled PET fiber with no impact to performance or quality of the blended staple or filament PET yarns. Thereafter, any piece of the CertainT-tagged towels may be authenticated by detecting the molecular tag present in the recycled PET fiber, thus ensuring the recycled nature and origin of the fiber.

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Loftex will use recycled PET verified by CertainT to create recycled PET and cotton blended towels. The benefits of a blended recycled PET and cotton towels include less drying time and less water usage during washing, making for a more sustainable and time-saving product.

GHCL will use CertainT in connection with PET or recycled PET blended bed sheets, pillowcases and shams sold in-store or online in the U.S. GHCL has also licensed to use the CertainT trademark on its products, as well as for promotional, marketing and sales materials. The agreement provides for guaranteed minimum annual revenues as well as trademark licensing royalties to Applied DNA.

“As the need for sustainable and recyclable textiles continues to increase in demand from our customers, we want to offer products that provide true traceability that go beyond a paper document,” said Neeraj Jalan, business head for Home Textiles at GHCL.

Hollander grows with Pacific Coast Feather

Hollander Sleep Products, a U.S. manufacturer of synthetic-filled bedding products, has acquired Pacific Coast Feather Company, a maker of down and down-alternative products.

The new company will retain the corporate name of Hollander Sleep Products. Terms of the deal were not disclosed.

Hollander and PCF bring a heritage of product innovation in the retail and hospitality industries.

“The acquisition provides us with a stronger presence in key product categories, as well as access to new distribution channels, and will bring together two complementary companies to create a diverse and dynamic product portfolio consisting of high-value private label and strong national brands,” said Mark Eichhorn, ceo of Hollander Sleep Products.

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PCF CEO Joe Crawford will serve as president of PCF reporting to Eichhorn.

Based in Boca Raton, Florida, Hollander specializes in basic bedding products in North America, including bed pillows, mattress pads, down comforters and related products. Hollander operates its main showroom in New York City, has three sales offices, eight manufacturing facilities throughout the U.S. and Canada, and offices in China and India focused on sourcing, product development and quality control.

Hollander markets its products under brand names such as Ralph Lauren, Simmons, Beautyrest, Nautica, Waverly and Live Comfortably.

Pacific Coast Feather focuses on down and feather pillows, comforters, mattress pads and feather beds. The company offers its products under the national brands Pacific Coast, Calvin Klein Home, Jockey, Spring Air, 37.5 Technology, Tahari Home, Restful Nights and Sleep for Success.

Oeko-Tex certifies Tuft & Needle

Tuft & Needle foam mattresses have been certified for Standard 100 by Oeko-Tex, indicating that they have been tested and found free from harmful levels of more than 300 concerning chemicals.

Tuft & Needle is the first company to achieve certification of a complete mattress system. The Tuft & Needle mattresses meet Standard 100 by Oeko-Tex Class 1 criteria, the most stringent of the four classes, and the certification also confirms that Tuft & Needle mattresses fully comply with U.S. Consumer Products Safety Improvement Act regulations.

“A good night’s sleep requires both a fantastic mattress and peace of mind,” said Aaron Bata, head of customer experience at Tuft & Needle.

Bata said an independent, third party certification with a trackable identification number that consumers can verify online “fits right into our company’s commitment to plain speaking transparency and integrity.”

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The Tuft & Needle Adaptive Foam mattress is manufactured in the U.S. and comes with a 100-Night Sleep Trial and a 10-year warranty.


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