Home textile companies are headed to Heimtextil with their innovation hats on.
Portuguese home textiles manufacturer Mundotêxtil is joining with Italian yarn spinner Marchi & Fildi’s smart cotton yarn Ecotec to launch what it calls the Smart Cotton Towel at Heimtextil that saves up to 77.9% water in production, as well as reductions in energy and carbon dioxide emissions.
Heimtextil, the international trade fair for home and contract textiles, takes place Jan. 9-12 in Frankfurt, Germany.
This innovative range of Mundotêxtil towels is made from 65 percent Ecotec Polaris yarn in 100 percent cotton blended with organic cotton or Ecotec Chagall yarn containing cashmere.
Mundotêxtil was stablished in 1975, and is now one of the leading towel manufacturers in Europe and the world. Located in Vizela in northern Portugal, Mundotêxtil employs 600 skilled staff and exports to more than 40 countries. The company supplies top department stores, hotels, spas, supermarkets, boutiques, catalogs and e-commerce companies.
It has invested in technology that allows for improvements in the levels of water use, lowering energy consumption, treating effluent and controlling waste disposal. The new strategic choice to develop a more responsible towel with Ecotec Smart Cotton by Marchi & Fildi is part of its commitment to enhancing the eco footprint and sustainability quotient for products and processes throughout its supply chain.
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Ecotoc by Marchi & Fildi is the “smart” range of cotton yarns produced with an exclusive, made in Italy, transparent, traceable and certified process that transforms pre-consumer, pre-dyed cotton clippings into a high quality material with strong efficiency in water, energy and CO2 savings.
Ecotec Smart Cotton is also a partner of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), a multi-platform Hub based in Milan specializing in integrating a new generation of eco values into fashion and home products and companies.
Also at Heimtextil, Trident Global Inc., the U.S. division of the Trident Group, will unveil eight new bed sheet and towel technologies.
Jeffrey Kambak, chief executive officer of U.S. operations for the Trident Group, said. “Trident will now be able to bring a sense of luxury to consumers’ lives by improving their daily bath and sleep experiences. With this new range of products that focuses on premium blends and innovation in yarn construction, the brand is offering everyday indulgence.”
Trident’s expanded line of bedding offerings includes Hyde Park, a luxury collection of Egyptian cotton with a 500 thread count, giving strength and a lustrous sateen weave, and Tetra Fine, a performance sheet that provides an all-in-one offering of four key attributes, combining moisture management, quick dry comfort, anti-pilling and wrinkle resistance for a premium sleep experience.
In addition, Trident is introducing NectarSoft, which is finished with a special yarn and fabric treatment that helps remove weak cotton tendrils. This results in a luxuriously smooth and soft sheet that has a flexible and graceful drape. There’s also Sleep Comfort Sheets, a new generation of wrinkle-free sheets that offers a super soft sheet combined with comfort features like moisture management and breathability. Air Rich yarn makes it soft and smooth providing a comfortable sleep.
Trident’s new range of towel technologies include Durasoft, an innovation in spinning that the company says creates a luxuriously soft, absorbent towel with high resilience and minimal linting, and Tender Touch, crafted from a plush blend of luxury cotton, silk and Lenzing Tencel, making these towels breathable and more absorbent.
Also on the rack is Feather Touch Plus, which engages twist management technology and offers a subtle soft feel along with eco-friendly attributes. This “thick and thirsty” three-ply construction takes Trident’s technology to the next level of luxury and sophistication, and Stellar technology, which features cashmere that’s intimately blended with cotton to produce a naturally strong yarn to trap moisture with a soft hand and luxurious appearance.
The Trident Group is a $1 billion business conglomerate and leading manufacturer in home textiles, yarn, eco-friendly paper, energy and chemicals headquartered in India.
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