H&M Debuts Unisex Denim Collection

Print Friendly, PDF & Email
Photo: Courtesy of H&M

H&M is redefining gender boundaries with a new apparel lineup.

The Swedish retailer will launch Denim United, a unisex denim collection, which will be available at hm.com starting March 23. Combining normcore style with eco-friendly fabrics, Denim United revisits traditional menswear and womenswear, including jeans, and offers a fresh format on the staple wardrobe item.

“It is very natural for us to launch a unisex collection as fashion is constantly evolving and intersecting and today we see there are no boundaries in democratic style,” H&M spokesperson Marybeth Schmitt said. “Fashion should always be inclusive.”

Denim United features mix and match pieces with oversized silhouettes. The collection’s items include workwear jackets, slouchy shorts and overalls in a variety of washes. Combined with high neck tees and an oversized hoody, Denim United’s pieces are the finishing touch for today’s normcore look.

Sustainability is also a top priority of H&M with the Denim United collection. As part of the brand’s ongoing commitment toward a more sustainable fashion future, Denim United’s garments are created with greener materials, including organic cotton and recycled cotton. Last month, H&M also introduced the 2017 H&M Conscious Exclusive collection, an assortment of pieces created with Bionic, a recycled material created from plastic shoreline waste. Today, 20 percent of H&M’s products are made from eco-friendly materials and the retailer aims to increase this percentage each year.

H&M’s unisex denim collection is also timely with the brand’s other supply chain initiatives. On Wednesday, H&M joined the United Nation’s Better Than Cash Alliance, a group that encourages suppliers to pay garment workers digitally as opposed to cash. H&M’s partnership with the group will enable its factories to pay workers more efficiently, while enhancing transparency in its supply chain.

Related Article
Archroma Moves into Sustainable Carbon Dioxide Dyeing with DyeCoo


Recent News

How CEO Changes in the Department Store Ranks are Likely to Impact the Sector

Against the backdrop of the well documented challenges facing apparel retail in general and department stores specifically, Macy's, Kohl's and Neiman Marcus are all experiencing high-profile changes in the C-Suite.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more