The European Apparel Sector is About to Get More Eco-Friendly

Photo: Courtesy of ECAP

The European Clothing Action Plan is driving apparel sustainability with its new expert panel.

ECAP added eight special advisors to its advisory group to work with the EU’s fashion sector on eco-friendly initiatives.

Established in 2015, ECAP is a $2.8 million EU LIFE funded project that fosters a more circular economy for Europe’s fashion industry. The project will run through March 2019 focusing on reducing waste in the clothing supply chain and promoting apparel recycling. The program’s holistic approach combines consumption, collection, production, public procurement recycling and sustainable design into a universal approach towards apparel sustainability.

The eight new advisors span multiple disciplines, including academia, design, manufacturing, recycling and EU member state interest groups. ECAP’s advisory group will act as ambassadors and offer guidance to partnering organizations that support the continent’s eco-conscious fashion movement.

“We are delighted to be working with such an experienced and influential group of advisors,” said Leigh Mapledoram, program head of The Waste and Resources Action Programme (WRAP), which focuses on retail resource management in the U.K. and oversee the ECAP program’s execution among brands, retailers and the public sector in Europe. “We held our first group meeting recently, and it’s obvious that the advisor’s involvement will be invaluable in expanding ECAP’s reach and that their energy and support will help towards ECAP achieving its ambitious goal of making European clothing more sustainable – from point of production to end of life.”

ECAP advisory group’s new members include Bureau of International Recycling (BIR) general delegate Alan Wheeler, Sustainable Apparel Coalition (SAC) Europe VP Baptiste Carriere-Pradal, Sociaal-Economische Raad (SER) sustainable garments agreement coordinator Jef Wintermans, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH program manager Juergen Janssen, WWF International global partnerships manager Laila Petrie, Euratex head of sustainable business Mauro Scalia, University of the Arts London research center director and professor Rebecca Earley and Mistra Future Fashion program director Sigrid Barnekow.


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