eBay Inc. is sprucing itself up with straight-from-the-runway designer threads.
The online retailer known for bargain shopping and auctions-style sales launched its Designer Collective Tuesday. The current-season, full-price shopping destination offers 16 high-end men’s, women’s and accessory labels, including Calvin Klein, Cynthia Rowley, Billy Reid and True Religion and more designer brands are in pipeline.
eBay grew into a multibillion dollar company as a marketplace for auction sellers, but now more than 70 percent of what’s available on eBay is sold at a fixed price. Each brand will control their inventories and manage their storefronts in the same manner as other independent eBay sellers. eBay will not own any inventory, but the company is expected to benefit by expanding its online presence to fashion-seeking consumers.
The Designer Collective is also a departure from the main eBay website with editorial-like imagery and sleek typography. Consumers can filter products through trend and occasion themed searches, like Little Black Dresses, Beach Weekends and Wedding Receptions.
Along the same lines as its competitor Amazon Fashion, which launched last October, eBay plans to add original content from fashion influencers and style bloggers.
However, some eBay signatures remain intact including seller-ratings, real-time inventory information and view counts. Shoppers can also save, organize and share products.
Today’s unveiling is considered to be a “quiet launch.” An official launch with more brands is marked for September. Currently the collective will only ship domestically, but eBay plans to roll out international shipping later this year.
This week the apparel industry dabbled in new fashion technologies, discussed venture capital trends and debated about the survival of America’s department stores.Read more
Invista’s Apparel and Advanced Textiles business is at a crossroads.Read more
U.S. longshoremen are calling out bi-state entities and state port authorities for neglecting shipping labor issues.Read more
Retailers push forward with existing strategies to streamline and reduce promotions, as they focus on ways to capitalize on their online sales successes.Read more
Céline tapped Berluti executive Séverine Merle as its new CEO, meanwhile Puma named Bob Philion as its new Puma North America president.Read more
JC Penney is trimming down to focus on creating physical stores that can compete in a digital world.Read more
Depending on which country you ask, Donald Trump’s moves on trade could either be a huge boon to business or quite the opposite.Read more