Google and H&M backed digital fashion house Ivyrevel are jumpstarting the future of fashion.
The two companies created the Data Dress, a personalized dress designed using a smartphone app. To create the dress, each user’s activities are tracked by the app, and those moves are interpreted into an on-trend and custom Ivyrevel dress design.
Consumers will be able to see their Data Dresses come to life with Google’s innovative technology. First, consumers are asked why they need the dress—like for business, a party or a gala—which helps determine the appropriate silhouette. Over seven days, the app will use data to get to know the consumer’s lifestyle, including their hobbies and places of interest, to design a one-of-a-kind garment. Couture techniques, including personalized embellishments, are tailored throughout the design process to tell each consumer’s story.
Ivyrevel’s Fashion Tech Lab, the powerhouse behind the Data Dress, aims to bridge the gap between couture and today’s digitized retail environment. By merging apparel with technology, consumers can also participate in the garment design process.
“We’re about to change the fashion industry by bringing the customer’s personality into the design process through data technology,” Ivyrevel co-founder Aleksandar Subosic said. “The Data Dress enables women around the world to order a dress made entirely for them, that reflects the way they live their lives.”
The Data Dress app will debut in closed beta stage and is being tested by international fashion influencers, including Swedish fashion blogger Janni Delér and Ivyrevel co-founder Kenza Zouiten. The app and Data Dress will be available to the public in late 2017.
At the rate that technology is changing, today's skills will soon be yesterday's news so companies must address the need for ongoing employee education.Read more
The latest sourcing country to see its wage rates rise is Mauritius, where garment workers will take home more than double their previous pay starting in January.Read more
The global economy will expand in 2018, matching the rate of growth achieved in 2017 and marking the first time since 2011 that global growth topped 3 percent, according to an annual forecast by business information provider IHS Markit.Read more
Mozambique is working with the Better Cotton Initiative (BCI) to take its domestic cotton sector to the next level with additional environmental efforts.Read more
Consumers are spending more and shopping earlier this holiday season, providing hope for a strong performance throughout the balance of the shopping period.Read more
Terry Lundgren, Macy’s executive chairman, is retiring from the company’s board, plus Nike added two new executives to elevate its digital and retail teams.Read more
Omnichannel is more than just a buzzword—it's a necessary strategy for survival but too many retailers are struggling amid the current retail turmoil to keep up with consumer demands for a seamless experience.Read more