The Sourcing Journal Consumer Report provides insights into today’s consumer and reveals what stores and brands that sell direct need to know to adapt their business practices. In it, you’ll learn what shoppers prefer about in-store visits versus online purchases, their expectations when it comes to promotions, and how they feel about the brands they shop.

From this, merchants will be better able to cater to consumer demands through inspiring product and services, figure out how to mimic the benefits of online offline and make shopping more enjoyable—and profitable.