Can smart apparel be good enough for the minimalist’s wardrobe? CEAM thinks so.
The Brooklyn-based apparel company recently debuted its Water-Repellent Oxford Shirt Collection, a lineup of essential cotton pieces that feature nanotechnology capabilities. After concluding a successful Kickstarter campaign this month, CEAM is dabbling in its share of the apparel market with water-repellent, sweat resistant and stain-free clothing.
“Imagine the confidence of knowing that you’re impervious to the spill of coffee, everyday wrinkles, and sweat stains,” CEAM founder Shimpei Kajiura said. “We just want to make human life comfortable.”
Kajiura established CEAM after discovering Dropel, a New York-based startup that specializes in fabric nanotechnology. CEAM and Dropel then teamed up on the collection to bring consumers smart apparel outside of the activewear category.
Using DropelTech Cotton, CEAM’s pieces are breathable, soft and still possess the ability to ward off unwanted liquids. An invisible microscopic layer encloses cotton fibers and forms a stain resistant coating. A hyper branched polymer is placed first, followed by a comb polymer and both segments cover the textile to shield it against stains, sweat and water. The fabric repels a variety of difficult liquids, including honey and soy sauce, for up to 20 washes.
CEAM’s collection, “The Oxford,” is manufactured in Okayama, Japan. The pieces span menswear, womenswear and unisex categories. For menswear, the collection features a long sleeve shirt and a lightweight jacket. Womenswear pieces include a banded collar shirt, short sleeve shirt, cropped tee and a no sleeve dress. The collection also includes a hooded unisex coat, which is perfect for rainy days. Pieces also come in three core colors, including black, navy blue and white. CEAM’s apparel is available in sizes S to XXL and is priced between $80 and $310.
On Dec. 2, CEAM wrapped up its Kickstarter campaign with $10,043 in funding. After achieving this financial goal, Kajiura plans to finish up production for CEAM’s backers and potentially open a pop-up store in 2017. In the future, CEAM may collaborate with more businesses and eventually incorporate its advanced fabric into other industry uniforms.
As the new year approaches, it will be crucial to watch how startups, including CEAM, bring together nanotechnology and style with innovative apparel. From athleisure to work staples, consumers will be able to lengthen the lifetime of their clothes without compromising functionality and trendiness.
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