Perspectives

Analyst’s Take: What’s the Value of a Brand?

While long-running Nike's dominance ebbs, Brandless aims to prove labels aren't worth the money consumers are used to paying.

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Perspectives

Analyst’s Take: How J.Crew & Yoplait Became Dinosaurs

A look at how companies that failed to react and adapt to changing times have allowed new brands that are better tapped into the zeitgeist to steal share.

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