Lifestyle Monitor

Smartphones Can Boost In-Store Experience

The average U.S. shopper may well be checking her cell phone while shopping for apparel in-store.  But she’s not necessarily showrooming for a better deal online.  Today’s savvy retailers are enhancing the in-store shopping experience with mobile functions that can direct shoppers to specific items… Read More

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Lifestyle Monitor

More Retailers Embracing Big Data

If only stocking a store were as simple as sending buyers to Fashion Week and letting them check off the outfits they like best. While a good gut instinct for color and silhouette remains, retailers increasingly accept that big data analysis can tell them what… Read More

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Lifestyle Monitor

Brands Turn to Experiential Marketing to Move Their Message

Perhaps door-to-door salesmen were the first experiential marketers, holding out brushes and vacuums for potential buyers to try on the spot.  Today’s experiential marketing incorporates gigantic, attention-grabbing product displays, interactive billboards and participation contests, among other things.  They are about marketing the brand and getting… Read More

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