Lifestyle Monitor

Retailers Aim to Break Discount Dependence

Holiday 2013 proved consumers were all about the bargain, shopping heavily over Thanksgiving’s “Black Weekend,” and then holding out until the end for super discounts.  Even with a steadily improving economy, though, shoppers were reluctant to break their budgets. So how can stores woo customers… Read More

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Lifestyle Monitor

Online Goes Offline as E-commerce Tries Storefronts

E-tailers may have saved the 2013 holiday season, with online holiday sales increasing 10.3% year over year, according to IBM’s Digital Analytics Benchmark report. Despite the strong growth, e-commerce remains just a small piece of the retail pie — which is prompting some online stores to jump into the old school brick and mortar arena.

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