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For Big Retailers, Back-to-School Success or Back-to-the Drawing Board

The back-to school shopping season is now at full-throttle and as crucial as ever to retail revenues. Historically, the months between August and January account for more than 50 percent of full-year sales and this year the period will hit a staggering $72.5 billion in consumer spending, according to the National Retail Federation (NRF). Only the Christmas holidays trump the frenetic sales bonanza that stretches over the late summer….

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