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Guest Editorial: Beanie Baby or Barbie? How to Spot the Difference between Fads and Trends

How can potential investors tell if a product is more Vera Bradley bag or mismatched socks, Atkins or organic? The investment can be profitable either way, but knowing the difference upfront will help determine the correct multiple and drive favorable post-deal economics.

In general, there are three key differentiating factors between a fad and a trend……

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