What the Asian Market Wants for Spring/Summer 2018

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Merge with Nature–Inspiration


As things grow tense in the world, people are turning more and more to nature for a reprieve.

This story, according to the trend book, is “for those who are seeking the harmony of body and soul, through a slow and natural way of life made of essentials products.”

And beyond soften colors and fabrics, brands will continue to soften the line between menswear and womenswear, and also the division of seasons as they have been in the past.

“I think this is a very interesting direction to explore, not so specific to seasons,” Bignami said.

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