Under Armour is dabbling in the Made-in-USA manufacturing scene with a new development.
The sports performance company recently debuted the Arris Project, its first-ever U.S.-made apparel capsule collection. Designed and crafted at UA Lighthouse, Under Armour’s Baltimore-based innovation hub, the collection highlights the female form to deliver what it considers elevating details, precision fit and support for everyday exercise.
Under Armour’s domestic capsule collection features the UA Arris Bra and UA Arris Leggings for consumers’ various workout needs. Complete with advanced compression and strategic mesh paneling, the UA Arris Bra delivers ventilation and strategic support for low-impact activities, including hiking, Pilates and yoga. Performance fabric with a silky hand, 4-way stretch construction and a fitted form allow the UA Arris leggings to support muscle areas without sacrificing comfort. Under Armour’s Signature Moisture Transform System is also incorporated into both pieces to keep the wearer dry during workouts.
The Arris project debut follows Under Armour’s stellar fourth quarter and full year financial results.
On Tuesday, the company said fourth quarter revenues were up 12 percent to $1.3 billion thanks to a 5 percent increase in wholesale revenues to $742 million. For its full year 2016 review, Under Armour saw 16 percent growth in North American revenues, which could be a result of the company’s recent domestic manufacturing initiatives. In September, Under Armour partnered with Lectra to bring advanced equipment technology to its UA Lighthouse hub to foster future production innovation. Last year, Under Armour also announced plans to open a new Maryland-based e-commerce distribution facility, which will bring 1,000 new jobs to the Baltimore Sparrows Point vicinity in 2018. The retailer’s CEO, Kevin Plank, has also signed on to consult Donald Trump on his new U.S. Manufacturing Jobs Initiative.
At the rate that technology is changing, today's skills will soon be yesterday's news so companies must address the need for ongoing employee education.Read more
The latest sourcing country to see its wage rates rise is Mauritius, where garment workers will take home more than double their previous pay starting in January.Read more
The global economy will expand in 2018, matching the rate of growth achieved in 2017 and marking the first time since 2011 that global growth topped 3 percent, according to an annual forecast by business information provider IHS Markit.Read more
Mozambique is working with the Better Cotton Initiative (BCI) to take its domestic cotton sector to the next level with additional environmental efforts.Read more
Consumers are spending more and shopping earlier this holiday season, providing hope for a strong performance throughout the balance of the shopping period.Read more
Terry Lundgren, Macy’s executive chairman, is retiring from the company’s board, plus Nike added two new executives to elevate its digital and retail teams.Read more
Omnichannel is more than just a buzzword—it's a necessary strategy for survival but too many retailers are struggling amid the current retail turmoil to keep up with consumer demands for a seamless experience.Read more