Under Armour is dabbling in the Made-in-USA manufacturing scene with a new development.
The sports performance company recently debuted the Arris Project, its first-ever U.S.-made apparel capsule collection. Designed and crafted at UA Lighthouse, Under Armour’s Baltimore-based innovation hub, the collection highlights the female form to deliver what it considers elevating details, precision fit and support for everyday exercise.
Under Armour’s domestic capsule collection features the UA Arris Bra and UA Arris Leggings for consumers’ various workout needs. Complete with advanced compression and strategic mesh paneling, the UA Arris Bra delivers ventilation and strategic support for low-impact activities, including hiking, Pilates and yoga. Performance fabric with a silky hand, 4-way stretch construction and a fitted form allow the UA Arris leggings to support muscle areas without sacrificing comfort. Under Armour’s Signature Moisture Transform System is also incorporated into both pieces to keep the wearer dry during workouts.
The Arris project debut follows Under Armour’s stellar fourth quarter and full year financial results.
On Tuesday, the company said fourth quarter revenues were up 12 percent to $1.3 billion thanks to a 5 percent increase in wholesale revenues to $742 million. For its full year 2016 review, Under Armour saw 16 percent growth in North American revenues, which could be a result of the company’s recent domestic manufacturing initiatives. In September, Under Armour partnered with Lectra to bring advanced equipment technology to its UA Lighthouse hub to foster future production innovation. Last year, Under Armour also announced plans to open a new Maryland-based e-commerce distribution facility, which will bring 1,000 new jobs to the Baltimore Sparrows Point vicinity in 2018. The retailer’s CEO, Kevin Plank, has also signed on to consult Donald Trump on his new U.S. Manufacturing Jobs Initiative.
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