Under Armour is looking to be seen in the same light as rivals Adidas and Nike—an athletic wear brand with fashion cache—and has debuted a new high-end line of apparel and footwear to help boost its style profile.
Making its runway debut at New York Fashion Week on Thursday, the very first Under Armour Sport (UAS) collection, featured tops, bottoms, outerwear, footwear and accessories for both men and women.
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