Apparel Stories From Around the Web

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Photo: Courtesy of Ivyrevel

This week the apparel industry unveiled a new store concept, grew further divided over President Trump and called for more sustainable garment innovations.

Bengaluru’s National Institute of Fashion Technology is hosting its first ever GreenStitched Film Festival on Feb. 18. The event will feature all day screenings of sustainable fashion documentaries that will support the industry’s eco-friendly garment initiatives.

(Related on SJ: H&M Goes Bionic With Latest Recycled Collection)

Abercrombie & Fitch is providing a major update to its brick-and-mortar locations. For the first time in 15 years, the retailer will debut a new store concept, which will create a more intimate shopping experience for consumers with shop-in-shops and a cohesive material palette. A&F’s first updated store will open on Feb. 17 at the Columbus-based Polaris Fashion Mall in Ohio.

(Related on SJ: One-Size-Fits-All Caters to None at Retail)

W.L. Gore & Associates announced new environmental goals for 2020, including achieving Bluesign approval for 85 percent of consumer garments laminate volume, receiving Oeko-Tex Certification for 100 percent of its consumer garment products and eliminating PFCs (perfluorinated chemicals) from 85 percent of the company’s apparel, accessories and footwear goods.

(Related on SJ: Lenzing’s Refibra Moves the Textile Industry Closer to a Circular Economy)

Anna Wintour, Vogue’s longest standing editor-in-chief, had an intimate discussion with The Wall Street Journal about how designers will creatively bring consumers back, despite the hot political landscape and declining luxury sector.

(Related on SJ: In-Store Service is Improving by Bits & Bytes)

President Trump may have tampered with ethics over Nordstrom’s decision to remove Ivanka Trump products. Trump, via his own Twitter account and the official POTUS account, spoke out against the retailer’s treatment of his daughter, which could cause a conflict between political and personal affiliations.

(Related on SJ: Macy’s & Belk Caught in Battle of Purse vs Politics Over Ivanka Trump)

Reformation founder Yael Aflalo told Fast Company that technology could be the catalyst for fashion industry innovation. Merging the two concepts, according to Aflalo, could elevate apparel in terms of sustainability and advanced retail spaces.

(Related on SJ: Custom Couture? Thanks to Google, There’s an App for That)

Graphene-based product manufacturer Directa Plus announced that Colmar, a high-end sportswear company, debuted a new ski jacket collection that contains the company’s graphene-based products. Directa Plus’ technology allows fabric to protect the body against the external environment with thermal regulation capabilities.

(Related on SJ: Technical Innovations Help Legwear Make Strides)


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