Birkenstock is on grammar patrol. And it’s stopping at nothing in its fight against Amazon.
A court in Dusseldorf, Germany ordered Amazon to stop using typo adverting to target ads to online shoppers who enter misspellings of “Birkenstock” on Google. Birkenstock sought the injunction as it feared shoppers might be led to buy low-quality counterfeits through Amazon, which would erode its reputation, Reuters reported.
German magazine Der Spiegel broke the news on Friday, reporting that Amazon has placed several advertisements that were used in Google searches with terms such as “Brikenstock,” “Birkenstok” or “Bierkenstock.” The ads were linked to offers within Amazon’s Marketplace platform.
“For us, Amazon is complicit,” Birkenstock CEO Oliver Reichert told Der Spiegel.
[Read more about footwear: The Year in Sneakers: Speed, Celebrity & Trump-Related Missteps]
A spokesperson for Amazon told Reuters, “Amazon prohibits the sale of fraudulent products. We work diligently with vendors, sellers and rights owners to detect and prevent fraudulent products reaching our marketplace.”
The court order touches on a much larger attempt by Birkenstock to block its products from being sold on Amazon. The company announced in November that it would cut ties with Amazon Europe after a series of violations on Amazon’s Marketplace platform, including counterfeit products. The sandal brand stopped supplying inventory to Amazon in the U.S. in January 2017.
Uzbekisyan is well on its way to eradicating forced and child labor from its cotton supply chain, and with it the stigma that has plagued the sector and causes many U.S. and European brands from buying the raw material.Read more
The rapid rise of e-commerce is causing companies to rethink their logistics strategies and is sending ripples into the warehouse real estate market.Read more
UPS Capital, a subsidiary of UPS Inc., has expanded UPS Capital Cargo Finance service with new options on in-transit cargo for U.S. importers.Read more
The Ditto Smart Hanger could be a solution for retailers that are struggling to streamline inventory costs, stay sustainable and further engage consumers.Read more
Even though sustainable fashion is in its beginning stages, some retailers are taking the steps to accelerate the industry’s circular future.Read more
Amazon Go, Amazon's anticipated high-tech retail outpost, is now officially open, allowing shoppers to grab and go—without a stop at the register.Read more
Under the Bangladesh Accord, an unnamed clothing brand has been instructed to address safety issues in more than 150 factories.Read more