Perry Ellis Taps Amazon’s Alexa to Help Men Get Dressed

Print Friendly, PDF & Email
Amazon
Photo credit: Perry Ellis

Amazon and Perry Ellis are offering the first-ever voice-activated assistant technology to help men figure out how to dress for any occasion.

A recent eMarketer survey said 35.6 million American consumers use a voice-activated assistant device at least once a month and 70.6% of these Americans own an Amazon Echo device. In response to this technology growth, Perry Ellis tapped the platform to house its first-ever “Ask Perry Ellis” Skill, a voice-activated feature that facilitates a seamless shopping experience for men and virtually styles them with personalized wardrobe recommendations.

The “Ask Perry Ellis” Skill, which is available on Alexa devices and the Amazon app, aims to help men tackle the universal dilemma of getting dressed. According to Perry Ellis’ “Men’s Dressing Habits” survey, 72 percent of men desired an easier method for finding special occasion outfits and 84 percent revealed that they really do care about being dressed appropriately. What’s more, the survey said job interviews, dates, funerals and weddings are the occasions that give men the most style stress.

Now, when undergoing dressing distress, men can consult Alexa and say, “Alexa, Ask Perry Ellis what I should wear to…” for more than 100 programmed occasions. Alexa replies by offering them an appropriate look that considers the weather, venue and dress code for the event. Alexa then sends the selection to the user’s Alexa app and email where they can visit PerryEllis.com, add the products to their cart and purchase them for delivery.

[Read more about how voice-activated tech is accelerating apparel: Amazon’s IoT Make Apparel Shopping (And Selfies) Easier]

Perry Ellis’ virtual assistant initiative is part of its ongoing strategy to keep up with consumer demand and stay agile in a competitive retail environment. Bridging the gap between fashion and technology, the “Ask Perry Ellis” Skill harnesses digital innovation and enables the brand to address each consumers’ individual fashion needs.

“We are always looking for ways to meet the fashion and performance needs of our customers and evolve the way we engage them with our brand,” said Oscar Feldenkreis, CEO and president of Perry Ellis International. “We are confident our Alexa personal stylist will appeal to our tech-savvy consumer by using voice activation to address a real need men have when it comes to dressing and enabling a seamless shopping experience.”

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register

Recent News

Trump Sued by Patagonia, Coalition Over National Monuments Proclamation

Patagonia has joined in with a broad coalition to sue the Trump administration aiming to strike down what they claim is the President’s “extreme overreach of authority” in revoking the Bears Ears National Monument.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more

Ethical Fashion Show Berlin, Greenshowroom Partner with FashionTech, FashionSustain to Create a “Green Hub”

Ethical Fashion Show Berlin and Greenshowroom expand to create a "green hub," welcoming a robust slate of resources and conferences in its new home in Kraftwerk Berlin.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more

Japanese Firms Look to Blockchain to Improve Cross-Border Trade

A consortium of Japanese Businesses involved in global trade have teamed up to start a demonstration test this month to verify the applicability of blockchain technology as a way to streamline and upgrade cross-border trade operations.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more

Westfield Malls Acquired in $16B Deal

Unibail-Rodamco, the leading commercial property company in Europe, has entered into an agreement to acquire Westfield Corp., the 12th largest U.S. retail property owner, for an estimated $15.8 billion.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more