How AI is Reducing Product Development Guesswork

Print Friendly, PDF & Email
Photo: Courtesy of StitchFix

Apparel could be designed by computers in upcoming years.

StitchFix, a San Francisco-based subscription box e-tailer, already uses vast amounts of consumer data to determine what it should send its subscribers each month. Now, the company is incorporating AI to develop the clothes themselves, The Wall Street Journal reported.

With computers, StitchFix can study purchasing behavior and determine what styles are popular among its diverse shopper demographic. Once data is collected, software recombines favorite cuts, prints and sleeve-types to create new garments.

AI enabled StitchFix to create three new tops last year, including a coral sleeveless blouse with a spit neckline. This unique garment would normally take a longer production process, but with the help of AI, StitchFix can streamline apparel manufacturing and continue fulfilling consumer style demands.

Last month, StitchFix also sold nine more apparel items, including tops and dresses, designed by AI. StitchFix plans to carry out more of these “hybrid designs” this year, as part of its ongoing efforts to incorporate software in the fashion industry.

(Related on SJ: Skip the Front Row. Watson is Fashion’s Latest Trend Forecaster.)


Recent News

Bangladesh Wages May be Set to Double

The Bangladesh Garment Manufacturers and Exporters Association wants to establish more reasonable wage standards for the country’s ready-made garment sector—and any potential shifts could come with a wage hike, too. The BGMEA has asked the government to form a wage board for workers in order……...

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more

Apparel Prices Edge Down in October, Footwear Prices Suffer Biggest Drop Since 2007

Consumer prices rose by an expected rate in October compared to a year ago, the result of a retreat in energy prices that had spiked at the end of hurricane season, plus flat food prices. Apparel prices dropped slightly year-over-year.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more

Report: Uncertainty is the New Norm in Trade, and New Sourcing Locations Will be Key

This year hasn’t been an easy one for trade, with deals becoming defunct or upended, Brexit remaining an ongoing riddle and weather-related catastrophes disrupting global supply chains. Apart from the stress these market forces may have induced, they’ve also served as a reminder that agility is in higher demand than ever before.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register
Read more